JOLIER available in San Francisco USA

Good news San Francisco! JOLIER clothes showcased at the Finland Under The Dome at Westfield San Francisco event are sold at the Nordic Innovation House in Palo Alto after the event, 27th of Dec forward! Be fast to get your JOLIER dress before they are all gone! Very limited stock including favourite Pretty Red/Blue reversible- and Milan GOLD (image) transformable dresses! These dresses are perfect fit for the New Year’s party! Cheers, JOLIER

Jukka Planman
Chairman / Alion Ltd / JOLIER
jukka.planman(a) / +358 50 309 9887

JOLIER, the brand that is evolving the fashion industry in Europe comes to Spain with Barrabés

La marca que esta evolucionando la industria del fashion en Europa llega a España. Cargada de prendas únicas, las cuales son diseñadas para que perduren en el tiempo.
Con Jolier puedes transformar tu outfit en un instante, desde un vestido para ir al trabajo a un vestido para ir de fiesta o desde lo casual a una prenda excepcional.
Ahora puedes encontrarnos en Neurika.

The brand that is evolving the fashion industry in Europe comes to Spain. Loaded with unique garments, which are designed to last in time. With Jolier you can transform your outfit in an instant, from a dress to go to work to a dress to party or from casual to an exceptional garment.
Now you can find us on Neurika.


Jukka Planman


Alion Ltd / JOLIER


+358 50 309 9887


Can look good also feel good?

Big thanks to all our customers who support the ethical fashion values of Jolier! After our pre-order campaign we have a limited stock still available at our webstore. The next collection will be full of exciting surprises featuring beautiful fabrics and a new range of colours. The future of Jolier is looking bright and we will continue to create clothes that stand the test of time. We want to continue our actions based on our values: sustainability, ethical choices, wellness and body positivity. It´s important to make a positive impact for both people and the planet. Our whole design process will focus even more on our values. At Jolier we want everyone to look good and feel good.


Ilaria Heikkilä


Alion Ltd / JOLIER



JOLIER available in Estonia MUST POP UP Tallinn!

We are extremely happy to announce a collaboration in Estonia with The MUST POP UP Tallinn in two locations:

– VIRU KESKUS 2nd floor
– Telliskivi loomelinnak CREATIVE CITY

Espoo, 15th of December 2016. Finnish fashion brand JOLIER announces a new CEO from Milan

Alion Ltd behind the fashion brand Jolier announces a new CEO, Ilaria Heikkilä. Ilaria starts in her new lead position immediately.

Jolier is the answer for conscious customers in the search of sustainable and ethical clothing. Fashion has been lately declared dead and it’s true for several reasons: mass production is unethical and polluting the environment. Fortunately things can be done differently. Finnish fashion brand Jolier has brought ethical fashion to the customers since 2008. The garments are high quality and stand the test of time.

“The core idea of Jolier is quality design, sustainability and ethical production. Each garment is either reversible or transformable and adjustable in size”, tells Jolier’s new CEO Ilaria Heikkilä. Before Jolier Heikkilä lived in Milan for four years. She got her degree in fashion design and styling.

“After I graduated I thought about changing my area of work. I felt uneasy thinking about all the pollution the fashion manufacturing was causing, unethical working environments in the factories and the unreal beauty standards. In the end I realized that the only way to change things was doing it from inside the fashion scene. I believe in Jolier’s values and I know that customers want ethical fashion.”

Jolier’s clothes are designed in Finland and manufactured in Estonia. The style is classic yet playful thanks to the transformable parts. There is an outfit suitable for any occasion and any body type. “We want to invest on research and high quality design. We design ethical and at the same time beautiful fashion.” The fashion industry nowadays is a race in who manages to produce fashion collections faster. On the other side there is the future’s megatrend: ecological and ethical fashion. In today’s busy and stressful lifestyle and due to the environmental challenges, we need to slow down, seek for quality and consume less.

Heikkilä shares her ideas for the future of the company: “We will concentrate on internationalization, sales and marketing globally and there will be some exciting changes regarding the next collections.”

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