JOLIER Fundamentals

Transformable and sustainable fashion brand

Established in the year 2008 in Helsinki, Jolier is innovative fashion brand, which key concept is transformability – Two in One idea. Every Jolier is either transformable or reversible and has two pieces in one. Transformable pieces changes the forms and reversible the colors of the outfit. With these innovative features the outfit can be changed from office to party and from casual to outstanding in an instant. Sophisticated collections are designed to stand the test of time. The transformability of pieces allows them to last longer without losing their edge. Jolier was awarded in Venture Cup – business competition.